Weekly Stories

The Insider Effect: Why Fashion is Falling for Snapchat

Posted by Grace Howard on May 31, 2016 11:59:40 AM

Despite recent moves to promote ‘realness’ across the fashion industry – think designers opening their shows up to the public, and casting ‘regular’ people in their ad campaigns – many would argue that fashion is nothing without an air of magic, mystique and frankly, exclusivity. It can’t be avoided: fashion loves the ‘insider’ experience, often equating exclusivity to the ultimate form of style. Now, that intimate feel is trickling down to social media.

Read More

Topics: snapchat, social media, Weekly Stories

Tech-Tastic: London Fashion Week

Posted by Grace Howard on Sep 23, 2015 5:36:28 PM

Image source: Visa Europe

Read More

Topics: snapchat, hunter, wearable, henry holland, Near-Field Communication (NFC), topshop, london fashion week, burberry, Pintrest, img, periscope, Weekly Stories

Storytelling Successes of the Summer

Posted by Claire Healy on Aug 12, 2015 6:26:14 PM

Image source: AdWeek

Read More

Topics: Omnichannel strategy, Under Armour, amazon, snapchat, e-commerce, campaigns, social media, burberry, periscope, Weekly Stories, stories

What Will Social Spending Look Like In 2015?

Posted by Claire Healy on Jan 8, 2015 10:09:49 AM

Image source: cosign.co

Read More

Topics: snapchat, pinterest, startups, dfmeetup, twitter, ASOS, social media, Weekly Stories, instagram, topshopstyle, asseenonme, social commerce

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Decoded Fashion