Weekly Stories

ShopStyle (Almost) Monetises Snapchat

Posted by Marta Podeszwa & Katie Baron on Jun 21, 2016 4:04:01 PM

Helping brands to monetise their social media presence, US multibrand e-tailer ShopStyle has introduced a new tool allowing consumers to shop via Snapchat and Instagram.

Read More

Topics: social media, Weekly Stories, shopstyle

Keeping Up With The Customer: The Importance of a Sociable, Inclusive Approach

Posted by Grace Howard on Jun 3, 2016 6:15:26 PM

In the era of social media, the old adage ‘the customer is king’ has never been more apt. It has been widely acknowledged that collaborating with respected bloggers and having a solid, relevant social media approach is vital for brands to succeed in today’s cutthroat market, but what else can fashion brands do help keep customers keen? We take a look at some of the ways brands can build both relationships and sales, from smart lifestyle branding to the new domain of shoppable social media.

Read More

Topics: social media, Weekly Stories

The Insider Effect: Why Fashion is Falling for Snapchat

Posted by Grace Howard on May 31, 2016 11:59:40 AM

Despite recent moves to promote ‘realness’ across the fashion industry – think designers opening their shows up to the public, and casting ‘regular’ people in their ad campaigns – many would argue that fashion is nothing without an air of magic, mystique and frankly, exclusivity. It can’t be avoided: fashion loves the ‘insider’ experience, often equating exclusivity to the ultimate form of style. Now, that intimate feel is trickling down to social media.

Read More

Topics: snapchat, social media, Weekly Stories

Speaker Q&A: Amy Cole, Instagram

Posted by Grace Howard on Apr 19, 2016 5:30:16 PM

Ahead of her appearance at our London Summit next month, we caught up with Instagram's Head of Brand Development, EMEA to discover the impact the pioneering platform has had on brands and consumers alike.

Read More

Topics: London Summit, social media, Weekly Stories

The Non-Exclusive Influencer: How Can Brands Drive Social Media Success?

Posted by Grace Howard on Mar 9, 2016 12:30:23 PM

In our upcoming London summit, one of the hot topics being discussed will be brands’ approach to social media, which now is an essential in every successful fashion label’s arsenal. Here, we take a look at the brands doing social the right way, and consider what others could be doing to enhance their online presence.

Read More

Topics: digital marketing, social media, Weekly Stories

Milan Fashion Week AW16

Posted by Grace Howard on Mar 2, 2016 1:36:00 PM

During the last round of Milan Fashion Week, we discussed how Carlo Capasa, as president of the Camera Nazionale Della Moda Italiana, planned to rejuvenate Milan’s rather tired fashion scene. MFW’s headquarters were relocated and a new focus on young designers was pushed – both steps in the right direction – so what’s happened since then? 2016 first MFW has certainly brought out some interesting changes in the Italian fashion landscape.

Read More

Topics: Milan Fashion Week, social media, Weekly Stories, influencers

How Does Craftsmanship Survive in a Digital World?

Posted by Grace Howard on Oct 26, 2015 9:30:05 AM


Image source: Iris Van Herpen

Read More

Topics: SHOWstudio, 3d printed, technology, social media, Fashion Magazines, Stella McCartney, Weekly Stories, iris van herpen, Craftsmanship, Christopher Kane

PFW Tech Moments

Posted by Grace Howard on Oct 9, 2015 11:40:11 AM


Image source: Hussein Chalayan

Read More

Topics: paris fashion week, wearables, Hussein Chalayan, customisation, Tom Ford, social media, Weekly Stories, Chanel, Anrealage

Primark Banks On Social Media for US Store Launch

Posted by Katie Baron on Oct 6, 2015 7:24:37 PM


Image source: Primark, Boston

Read More

Topics: flagship, Primark, social media, Weekly Stories

Macy’s Backstage Concept Targets Millennial Moms

Posted by Katie Baron on Oct 2, 2015 11:01:15 AM


Image source: Macy's

Read More

Topics: store concept, millenials, social media, macy's, Weekly Stories

Subscribe to Email Updates

Posts by Topic

see all

Follow Decoded Fashion