Helping brands to monetise their social media presence, US multibrand e-tailer ShopStyle has introduced a new tool allowing consumers to shop via Snapchat and Instagram.
In the era of social media, the old adage ‘the customer is king’ has never been more apt. It has been widely acknowledged that collaborating with respected bloggers and having a solid, relevant social media approach is vital for brands to succeed in today’s cutthroat market, but what else can fashion brands do help keep customers keen? We take a look at some of the ways brands can build both relationships and sales, from smart lifestyle branding to the new domain of shoppable social media.
Despite recent moves to promote ‘realness’ across the fashion industry – think designers opening their shows up to the public, and casting ‘regular’ people in their ad campaigns – many would argue that fashion is nothing without an air of magic, mystique and frankly, exclusivity. It can’t be avoided: fashion loves the ‘insider’ experience, often equating exclusivity to the ultimate form of style. Now, that intimate feel is trickling down to social media.
Ahead of her appearance at our London Summit next month, we caught up with Instagram's Head of Brand Development, EMEA to discover the impact the pioneering platform has had on brands and consumers alike.
In our upcoming London summit, one of the hot topics being discussed will be brands’ approach to social media, which now is an essential in every successful fashion label’s arsenal. Here, we take a look at the brands doing social the right way, and consider what others could be doing to enhance their online presence.
During the last round of Milan Fashion Week, we discussed how Carlo Capasa, as president of the Camera Nazionale Della Moda Italiana, planned to rejuvenate Milan’s rather tired fashion scene. MFW’s headquarters were relocated and a new focus on young designers was pushed – both steps in the right direction – so what’s happened since then? 2016 first MFW has certainly brought out some interesting changes in the Italian fashion landscape.