Weekly Stories

It’s all about me...MeModel

Posted by Fay Cowan on Sep 8, 2014 5:03:14 PM

Henry Holland has come a long way since the days of selling his slogan t-shirts on MySpace (yes, we remember MySpace). This Fashion Week his eponymous fashion brand, House of Holland, have announced a tech first. Over the past few months he has been working with local fashion technology company, Metail, to come up with something quite different for the Spring/Summer 2015 show. For the first time consumers will be able to create their own ‘MeModel’, try on clothing from the catwalk in real time, and then pre-order in the right size.

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Topics: House of Holland, fit technology, henry holland, metail, technology, fashion, london fashion week, SS15, Weekly Stories

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