All industry eyes have been on Condé Nast this year, as we waited for details of the global powerhouse’s long-anticipated e-commerce revolution. This week, the world’s best-known media company finally gave us an answer: Style.com, the company’s fashion news and runway website, will be transformed into a global e-commerce destination sometime in the autumn. Announced in a Business of Fashion exclusive on Monday, the company did not disclose a specific date for the shift, but it is sure to be an industry gamechanger: set to bridge Condé Nast’s satellite titles around the world like never before. The move represents a turning point for traditional print, as the publishing company pegs its ambitions on the $1.5 trillion e-commerce market in the face of declining advertising sales.
Tomorrow, on November 18, the worlds of fashion, retail, and tech will join forces for the kick off of Decoded Fashion's two-day New York Summit. Rebecca Minkoff, Nordstrom, Barneys, kate spade, Google, Style.com, and more will meet to discuss wearable tech challenges and the latest ideas around retail innovation.
One of the highlights of the summit will be the finals of the Beautiful Function wearables competition, which aims to identify the most consumer-friendly and beautiful wearable device launched this year. Five finalist startups, chosen because of the striking design and functionality of their wearable, will pitch live on stage to a panel of industry leaders on November 18. All finalists' wearables cater to the U.S. market, are ready to market today and are currently available for pre-order. The winning team will be featured on Style.com.
The finalists are:
Cuff: Cuff serves as an alert system, with the ability to track your fitness and send notifications. The interchangeable modules, called CuffLincs, connect directly to an iPhone or Android application.
Jon Lou: The 314 handbag charges your smartphone and lights up to help you find your interior items. With powerful off-the-grid energy developed at MIT, you can keep an iPhone 6 charged for one month. Made in Italy.
Kovert Designs: Kovert's modular collection of smart designer jewellery allows customers to insert the Altruis Stone into different ring, bracelet and necklace designs. Using their app, the user can set the smart stone to vibrate for particular notifications (filtered by key contact or keyword). Kovert will be announcing a small handful of collaboration collections with brands/designers in 2015.
Machina: A hoodie with speakers integrated into it. It allows its wearer to hear music without having to insert headphones into their ear. Music can be controlled via Bluetooth, using an iPhone, iPod or Android device.
Viawear: Tyia, Viawear’s smart bracelet, sends notifications using gentle vibrations and color. Tyia is designed to make things easier, richer, more beautiful and more focused, helping you connect with real life instead of just your digital one.
The competition judges are:
Myf Ryan, Marketing, Director UK & Europe, Westfield
Dirk Standen, Editor-in-Chief, Style.com
Olivia Kim, Director of Creative Projects, Nordstrom
Simon Collins, Dean, Parsons The New School for Design
"There is a lot of excitement, but also confusion about the possibilities for wearables and fashion today. During next week’s summit, we will reveal big players outside of everyone’s radar. We will discuss what matters in the immediate future and expose the technology that will help get us there," said Liz Bacelar, founder and president of Decoded Fashion. "The Decoded Fashion Summit is about being ahead of the story, discarding pre-conceived notions and learning new possibilities emerging around the world."
Topics: Olivia Kim, westfield, Kovert designs, wearables, Beautiful Function, Wearable Technology, Decoded Fashion NYC, nordstrom, Simon Collins, Decoded Fashion Summit, dirk standen, Viawear, Myf Ryan, Machina, Weekly Stories, Wearables Competition, style.com, Parsons The New School For Design, Cuff, Jon Lou
On Feb. 2-3, Decoded Fashion held the world’s first Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers.
Topics: hackathon, startups, uri minkoff, e-commerce, tech, rebecca minkoff, emerging market, dkny, 42, steven kolb, apps, Michael Kors, swatchit, coveted, fashion, Zac Posen, dirk standen, social media, avant-garde, analytics, Rachel Roy, Weekly Stories, style.com, Fashion Hackathon, fashion tech, gilt groupe, fashion dashboard, donna karan, CFDA, tumblr