Weekly Stories

Engagement and Relevance: SXSW 2015 Recap

Posted by Louise Roose & Pieter Jongerius on Apr 7, 2015 4:28:03 PM

Two major trends stood out at this year’s South by Southwest, Engagement and Relevance and here’s the lowdown on how they will impact brands in 2015.

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Topics: millenials, sxsw, e-commerce, tech, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing

SXstyle: The Best Of The Rest

Posted by Claire Healy on Mar 12, 2015 4:24:16 PM

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

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Topics: sxsw, e-commerce, wearable tech, wearables, Innovation, mobile commerce, apps, Wearable Technology, WearableTech, fashion, social media, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Retailing

Decoded Fashion at SXSW: Special Events

Posted by Claire Healy on Mar 3, 2015 1:59:30 PM

SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it's time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.

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Topics: sxsw, Visual Search, JW Hotel, wearable tech, tech, Smartwatch, wearables, Innovation, John Lewis, Cortexica, Wearable Technology, technology, fashion, decoded fashion, combat gentlemen, Weekly Stories, fashion tech, swarovski

SXSW Fashion Hacked Gallery Part II: Fashion Meets Function

Posted by Claire Healy on Feb 18, 2015 12:59:52 PM

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

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Topics: kapture, sxsw, Thinx, Kovert designs, wearables, Fashion Hacked Gallery, fashion, Stelle Audio, Weekly Stories, Cuff, Function

SXSW Fashion Hacked Gallery Part I: Watches and Wellbeing

Posted by Claire Healy on Feb 18, 2015 12:44:13 PM

 

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Topics: sxsw, Olive, Wellbeing, RXActive, wearables, Watches, Fashion Hacked Gallery, Movo Wave, SXstyle, Weekly Stories, Kairos

Decoded Fashion @ SXSW: Mentorship Hub and Competition

Posted by Claire Healy on Feb 6, 2015 8:16:00 AM


Image source: Decoded Fashion

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Topics: sxsw, Mentor, Startup Competition, decoded fashion, Weekly Stories

Tunepics Launches

Posted by Fay Cowan on May 23, 2014 7:52:23 AM
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Topics: sxsw, tech, Innovate7, social network, social, fashion, justin cooke, Weekly Stories, Mike Butcher, akqa, Tunepics, instagram, Techcrunch

Highlights: Decoded Fashion SXSW Launch

Posted by Anna Abrell on Mar 20, 2014 9:51:40 AM

Every year Austin opens it’s city to over 30,000 visitors for the notorious SXSW festival and last week we joined the lineup with our first event! With over 500 attendees crossing the threshold to take in three hours of panels, talks and face-to-face meetings at the Mentorship Hub. Here are the best bits from the conversations that took place.

First up, " Onboarding Tech” with Amy Walker, Director of Online Marketing at Neiman Marcus, Jen Rubio, Global Director of Innovation at AllSaints and Will Young, Director of Zappos Labs at Zappos.com

All speakers emphasised their preference for finding new tech companies through networking and receiving recommendations from venture capital firms over receiving cold calls and emails.

Brands don’t want to be subjected to hard sales pitches that make unrealistic promises, but would rather engage in a conversation with a startup that has done extensive background research about the brand, has contacted the relevant department to pitch, and already has an idea about what the challenges may be and how they could be tackled. And naturally, if the technology is easier to onboard, then brands will implement it much faster. Young drives home this point “If you set the expectations we are doing something really interesting, that you might be interested in and we would love to learn what your challenges are […]’ it’s much more of a conversation than guns blazing sales pitching. And then I leave that meeting feeling like I wanna continue that conversation.”

And what technologies are brands looking for? Brands want to increase their conversion rates and their ROI in an engaging and sustainable manner, rather than invest in a fad that attracts media attention. What tools can help them seamlessly merge their content and their commerce? What can help them build an online community by telling their brand story?

Our second panel focused on content curation, featuring Rachel Tipograph, Director of Global Digital and Social Media at GAP, Kristina Di Matteo, Senior Digital Marketing Manager at Kate Spade and Katalina Sharkey de Solis, Director of Digital at Chanel.

Tipograph cited simplicity as key, it’s at the core of GAP’s brand and that filters into all of their processes, whether it’s creating content, or onboarding a new start-up. This also rings true for the Kate Spade brand, who have a tiny team creating all this fantastic content, but if it’s too complicated to onboard it just doesn’t work.

With luxury, Sharkey de Solis pointed out that social media channels engage aspirational and potential luxury consumers much more than they do existing consumers. The challenge for them is finding a way in which to excite current consumers, which means, “We’re really looking for experiential technologies because with this very high-end consumer, they’re not necessarily wanting to engage with the brands on [social media] channels” – Sharkey de Solis

And, though traditional long-term branding campaigns may not be devised with specific measurement matrices in mind and may be ideally measured qualitatively, Di Matteo emphasised how difficult it is for brands to quantitatively measure the success of more fast-moving online campaigns. “If it were up to me, I would create the coolest reporting tool that would allow for me to understand everything that’s happening and have it really succinctly tie up into my [ecommerce] data because, at the end of the day, our goal is to generate sales, but also be able to tell a great story.” Anyone got an idea for this?

Last week's event was a milestone for Decoded Fashion, and you can be sure to find us at next year's SXSW.

For all the photos from the event you can check them out here, and for further SXSW fashion coverage take a peek at the FT’s feature and Stylus’s report.

Reported by Anna Abrell

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Topics: sxsw, AllSaints, startup, Innovation, neiman marcus, technology, fashiontech, fashion, Zappos, gap, decoded fashion, Weekly Stories, kate spade

Decoded Fashion Brings Top Fashion Mentors to SXSW

Posted by Kuma Djamgerchinova on Mar 6, 2014 12:03:42 AM

Decoded Fashion at SXSW presented by Cusp by Neiman Marcus is the only event bringing together digital heads of Fashion, Beauty & Retail brands to discover and mentor startups founders.
On stage, it will host two panels on brands seeking new tech, with speakers from Gap, Zappos.com, Neiman Marcus, AllSaints, kate+spade and Chanel. Fast paced startup demos will uncover what’s hot in fashion and tech, with a closing presentation from former TopShop CMO, Justin Cooke.
At the Decoded Fashion Mentorship Hub presented by Stylus, tech founders can receive candid feedback and advice on their startup concept and plans, from investors and various executives in Fashion and Retail. Each mentor will offer 10-minute sessions and these are not to be mere sales pitch sessions, but an opportunity for founders to explore their messaging, value prop and even pricing with those who truly understand your target market.

To sign up for a mentor meeting, head to www.decodedfashion.com/sxsw/.

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Topics: sxsw, topshop, technology, fashion, justin cooke, decoded fashion, Weekly Stories, Cusp by Neiman Marcus

2014 SXSW Accelerator Finalists

Posted by Kuma Djamgerchinova on Feb 18, 2014 7:02:58 PM

With Fashion Week behind us, it’s time for SXSW! One of the cool additions this year was a wearable tech component added to SXSW accelerator competition presented by Oracle.

Our CEO, Liz Bacelar participated as a judge, and we are eager to share the finalists with you. Selected pitching companies were pulled from a pool of over 500 applicants applying for a chance to shine at Startup Village:

  1. Bionym - A wearable device that authenticates users through their unique cardiac rhythm, and communicates identity wirelessly for seamless and dynamic interaction with technology.

  2. Fashion Discovery Labs - Enables everyone to “Discover Fashion Instantly” in the real world through Google Glass, which aims to enrich the online and retail shopping experience.

  3. Jon Lou - A lifestyle brand for people who love fashion, love technology, and think it's about time the two of them met for a drink.

  4. Kiwi Wearable Technologies - Builds products which help wearers enjoy happier and healthier lives.

  5. Mighty Cast - Connects physical objects to the cloud through its patent-pending technology and proprietary platform.

  6. Pauline van Dongen - A fashion designer working closely with companies in the field of science and innovation. She aims to merge fashion and technology.

  7. People+ - An innovative, curated business directory of professionals and companies.

  8. Skully Helmets - Pioneering augmented reality solutions for the head protection industry.

A complete list of all 2014 SXSW Accelerator finalists can be found here.

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Topics: sxsw, Mighty Cast, Kiwi Wearable Technologies, startup village, technology, fashion, Fashion Discovery Labs, People+, Weekly Stories, Jon Lou, Skully Helmets, bionym, Pauline van Dongen

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