Weekly Stories

The Best Quotes and Advice from the London Summit

Posted by Claire Healy on Jun 3, 2015 12:00:06 PM

On May 20-21, the world’s most forward-looking innovators, disruptors and brands – all of whom are connecting the dots between fashion and technology – descended on Kings Cross in London for Decoded Fashion’s annual Summit. Couldn’t make it? No fear – we’ve revisited the panels, roundtables, tweets and conversations to compile some of the best nuggets of advice and surprising facts from the event.

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Topics: tech, fashion, Weekly Stories, fashion tech, Decoded Fashion London

Heritage With A Social Media Spin: Clarks x WhatsApp

Posted by Samantha Fox & Katie Baron on Apr 10, 2015 7:14:21 PM

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Topics: Clarks, tech, social, socialmedia, fashion, WhatsApp, retail, Weekly Stories, social media marketing, fashion tech, interactive digital, Retailing

Engagement and Relevance: SXSW 2015 Recap

Posted by Louise Roose & Pieter Jongerius on Apr 7, 2015 4:28:03 PM

Two major trends stood out at this year’s South by Southwest, Engagement and Relevance and here’s the lowdown on how they will impact brands in 2015.

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Topics: millenials, sxsw, e-commerce, tech, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Online Shopping, Retailing

What live-streaming apps mean for the fashion industry

Posted by Claire Healy on Mar 31, 2015 1:31:02 PM

The battle of the live-streaming apps has begun: joining residing champ Meerkat in the ring is Twitter’s new Periscope app, which launched last Thursday. And, though the current battle has the big news organisations all a-flutter, the war is going to be one to win the hearts (and phones) of the fashion world.

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Topics: meerkat, tech, apps, catwalk, fashion, live streaming, periscope, Weekly Stories, fashion tech

Apple Watch and Other Contenders Face Off

Posted by Claire Healy on Mar 25, 2015 9:00:57 AM

As most schoolchildren are told from a young age, A stands for Apple; April, on the other hand, surely stands for the Apple Watch. The industry’s most hotly-anticipated wearable has been preceded by months of speculation – could it sell as well as the iPad on its launch? Will it provide a natural fit for fashion editorials? Now, on the eve of its launch, keen industry-watchers are looking to Baselworld (the watch industry’s international trade fair) for possible rivals. There, a crop of new announcements are proving themselves worthy contenders to the smart watch throne – one which, as we should remind ourselves, Apple hasn’t ascended to quite yet.

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Topics: startups, wearable tech, tech, Smartwatch, Apple Watch, wearables, Innovation, Wearable Technology, technology, Smartwatches, Weekly Stories, mobile apps, Funding, apple

Amazon Fashion: Then, Now, Next

Posted by Claire Healy on Mar 11, 2015 5:01:02 PM

Set to hit Kings Cross on May 20-21, our annual London Summit will feature speakers from both the technology-first and fashion-first sides of the industry: including Google, Matchesfashion.com, Farfetch and John Lewis. One of the companies that has been most eager for two worlds to collide is Amazon Fashion, whose European VP Sergio Bucher will be speaking at the Summit. Ahead of his appearance, we thought we’d give you an update on the fastest growing and most fashionable arm of the WWW’s most famous e-commerce site: then, now, and what’s coming next.

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Topics: amazon, fashion week, tech, online, fashion, retail, Digital Innovation, Weekly Stories, digital, mcommerce, fashion tech

DECODING DATA

Posted by Claire Healy on Mar 5, 2015 5:10:56 PM

How can retailers decode a world of customer data in today’s marketplace? This is just one of the questions that our 2015 London Summit will be asking when it hits Kings Cross on May 20-21. Targeting consumers’ needs across a multitude of channels has evidently become an urgent issue for fashion retailers in the last year, but knowing how to actively engage users through a personalized experience is easier said than done.

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Topics: e-commerce, tech, digital marketing, retailers, fashion, retail, Digital Innovation, Weekly Stories, digital commerce, Consumer Data, fashion tech, Online Shopping, farfetch

Decoded Fashion at SXSW: Special Events

Posted by Claire Healy on Mar 3, 2015 1:59:30 PM

SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it's time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.

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Topics: sxsw, Visual Search, JW Hotel, wearable tech, tech, Smartwatch, wearables, Innovation, John Lewis, Cortexica, Wearable Technology, technology, fashion, decoded fashion, combat gentlemen, Weekly Stories, fashion tech, swarovski

Tunepics Launches

Posted by Fay Cowan on May 23, 2014 7:52:23 AM
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Topics: sxsw, tech, Innovate7, social network, social, fashion, justin cooke, Weekly Stories, Mike Butcher, akqa, Tunepics, instagram, Techcrunch

Hackathon Finalists Announced

Posted by Fay Cowan on May 12, 2014 8:50:03 AM

Over this past weekend, May 10-11, 150 programmers, entrepreneurs, graphic designers and industry experts came together to build tech that could solve relevant problems in fashion & retail. It all started with a chat with the British Fashion Council, AllSaints and Mary Katrantzou - clarifying details on how the industry works, and inspiring teams to strive towards solutions that could be applied in the immediate future.

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Topics: hackathon, AllSaints, mary katrantzou, tech, online, british fashion council, finalists, San Francisco, fashion, retail, decoded fashion, Weekly Stories, digital

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