Weekly Stories

New York Fashion Week – Top 5 Tech Moments

Posted by Grace Howard on Sep 18, 2015 6:52:12 PM


Image source: Chromat

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Topics: tommy hilfiger, Apple Watch, rebecca minkoff, Chromat, 3D Printed Clothing, twitter, intel, social media, new york fashion week, Weekly Stories, fashion tech, instagram, tumblr

YouTube Newswire

Posted by Thomas Goulde on Jul 1, 2015 11:18:27 AM


Image source: Google

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Topics: google, twitter, social media, Weekly Stories, instagram, youtube

London Meetup at Twitter HQ

Posted by Claire Healy on Jan 23, 2015 11:37:42 AM

On Wednesday’s evening, fashion and retail’s social-media savviest flocked to Twitter’s UK HQ for Decoded Fashion’s first London Meetup of the year. The topic of discussion was one surely to be at the forefront of many brand’s minds going into 2015: how can new technologies help brands turn content into cash? Well positioned to answer that question were the evening’s four speakers, who each offered their own insights as to how we can move beyond mere hashtags when it comes to making a return on digital investment (although, of course, there had to be a hashtag – check out #DFMeetUp for running commentary from our network). For those of you who couldn’t make it, here’s our highlights from the discussion: from #TwitterFashion, to deeplinking ads, to taggable video and shoppable Instagram.

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Topics: TapCommerce, rewardStyle, dfmeetup, Wirewax, twitter, Weekly Stories, social commerce

What Will Social Spending Look Like In 2015?

Posted by Claire Healy on Jan 8, 2015 10:09:49 AM


Image source: cosign.co

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Topics: snapchat, pinterest, startups, dfmeetup, twitter, ASOS, social media, Weekly Stories, instagram, topshopstyle, asseenonme, social commerce

The best of Tech this Fashion Month

Posted by Claire Healy on Sep 30, 2014 6:02:32 AM

Image source: tmagazine.tumblr.com

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Topics: JW Anderson, fashion week, technology, LFW, twitter, kenzo, PFW, burberry, LikeToKnow.It, Weekly Stories, digital, NYFW, fashion tech, Reward Style, Avatars

Buy Buttons and Rich Pins: Monetising Social

Posted by Anna Abrell on Jul 24, 2014 10:22:00 AM

Considering how much time we all spend on social media, it’s quite surprising that it’s our least favourite online channel to shop on. This might be to do with the fact that these channels are not fully optimised for in-site shopping -at least not yet. However, recently there’s been a flurry of news stories cropping up about imminent monetisation efforts of large social media channels - could this be the beginning of a social shopping era?

Google Plus found a remedy to this issue by offering shoppable Google Hangouts. This allowed Topman to make their January AW14 catwalk show shoppable (263 people watched), and ASOS to host a shoppable Nike Airmax hangout back in March (376 people watched). Yet the participation numbers are still relatively low, especially considering how large the customer base is for both Topman and ASOS.

Unlike Google Plus, Facebook do not offer a way of directly selling items via their platform - but we can expect this to change soon. Last week they announced that they will start offering merchants the option of adding a ‘buy’ button to their promotional newsfeed and page posts, meaning users can stay on the platform to make their purchases. Though the social media giant is currently not taking commissions on this, it could be expected that they may, particularly if the button becomes available for non-promotional posting.

Twitter seems to have gone to the greatest lengths in this space. They tested out ‘buy now’ buttons with the retailer Fancy (info about this here), and they launched an analytics services to help brands and retailers track the success of their promotional campaigns. Beyond this, they acquired the tablet and mobile retargeting startup TapCommerce, and are also to acquire the online payments startup CardSpring. Looks like they mean business!

Pinterest is still lagging somewhat, with their first step into shoppable social coming in the guise of a partnership with Shopify. All Shopify merchants can now pin ‘Rich Pins’ on to Pinterest, which syncs images and info on items to availability in the vendors’ store. It consequently makes shopping via Pinterest easier, and does other nifty things such as emails the person who ‘pinned’ a Rich Pin, if that item has been reduced in price.

Are social media channels finally cooking up a viable remedy to their monetisation issues, or are these acquisitions and partnerships merely a recipe for disaster? Only time will tell, once these technologies have been fully onboarded - but it sure looks like the process is on its way to being streamlined.

Reported by Anna Abrell

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Topics: TapCommerce, Cardspring, pinterest, Acquisitions, startups, facebook, google, twitter, social media, Weekly Stories, google hangout, social commerce, shopify

The Connected Closet

Posted by Rohan Deuskar on Feb 13, 2013 4:02:45 PM

2013 is the breakout year for the digital closet. And that’s very good news for pretty much everyone in the fashion industry, whether you’re a brand, a retailer, a publisher, or a consumer.

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Topics: Decoded Fashion Forum, style, tech, stylitics, twitter, fashion, rohan deuskar, analytics, Weekly Stories, MBFW, NYFW, tech founders

Social Media Tips From Model Coco Rocha

Posted by Stephanie Cain on Feb 5, 2013 1:55:36 PM

Coco Rocha is a role model for social media, but also a teacher, leading classes on social media best practices for other fashion models. She shares her top three tips with us, lessons that work for tech founders, fashion designers, retailers and individuals who love and work with style, fashion and e-commerce.

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Topics: marketing, model, style, e-commerce, retailers, twitter, fashion, social media, coco rocha, retail, branding, Weekly Stories, instagram, tumblr

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