Weekly Stories

Blusho: Shoppable Beauty Community

Posted by Katie Baron & Stefanie Dorfer on Nov 16, 2015 2:48:45 PM

Image source: SMG

New British beauty e-marketplace Blusho is shaking up the sector with an unusually democratic retail model that merges user-generated content within an affiliate e-commerce model.

The site allows anyone from professional make-up artists to amateurs to become influencers by sharing images of their work within the community, or participating in themed competitions. However, only top contributors – those deemed by Blusho as having particularly high-quality work – are invited into an elite section on the site where they are able to monetise their content.

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Topics: millenials, e-commerce, affiliate program, beauty, Weekly Stories, User-generated content

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