Weekly Stories

R29’s Immersive Brand Playground

Posted by Katie Baron on Sep 30, 2015 10:00:41 AM


Image source: R29

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Topics: virtual reality, Puma, refinery29, nordstrom, new york fashion week, Fossil, Weekly Stories

The Line: Shoppable Virtual Reality

Posted by Katie Baron on Sep 11, 2015 11:07:16 AM


Image source: SMG

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Topics: The Line, virtual reality, brand experience, lifestyle brand, samsung, Weekly Stories

Nike Patents VR Customisation Tool

Posted by Saeed Al-Rubeyi & Katie Baron on Mar 2, 2015 12:29:36 PM

US sports giant Nike has been awarded a patent on a design system potentially involving augmented reality – technology that overlays digital imagery onto the real world. The system would immerse users in computer-simulated environments, allowing them to customise trainers.

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Topics: facebook, Oculus Rift, Projection-mapping, virtual reality, Nike, NikeID, Weekly Stories, 3D, VR

The Wearable Technology Show

Posted by Anna Abrell on Mar 25, 2014 11:14:49 AM

Last week we headed down to the Wearable Technology Show in London’s Olympia, where a multitude of new wearables were exhibiting, from UV activity monitors to responsive running jackets. Most of the gadgets that were on show, were versatile in terms of the applications they could be used for and the industries they could be used in. With some seeming to serve a recreational purpose, others had functionalities that could also be applied in retailing, healthcare and even military contexts. Here’s our top picks:

  1. Intelligent Headset, the world’s first 3D audio headset, made its debut along with it’s own Zombie game that requires players to ‘listen’ rather than ‘look out.’ This also has great applications for the educational sector and atmospheric marketing.
  2. ViewAR showcased apps that allow customers to navigate through virtual environments by means of gesture control – beyond gaming, this has some very interesting implications for retailing and branding.
  3. SnapWatch showcased their fun concept – a rigid steel band featuring a display that can snap around the wrist thanks to the flexible nature of its display. The modern comeback of the eighties Slap Bracelet!
  4. A piece of wearable tech that might serve to motivate sports enthusiasts to improve their running times is the Glofaster running jacket – it syncs with the wearer’s mobile phone and lights up as long as they are running above their minimal speed.
  5. A showcased product that is already on the market is the emotional jewellery by the British brand Kiroco Touch. Content in the form of images, videos or text can be stored on bracelets or necklaces and then unlocked when the jewellery gets into contact with a mobile phone. This won the award for ‘Best Innovation.’

 

Reported By Anna Abrell

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Topics: ViewAR, wearables, Kiroco Touch, virtual reality, technology, augmented reality, Wearable Technology Show, Intelligent Headset, Weekly Stories, Tech Fashion, SnapWatch, Glofaster, Retailing

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