As you know, Decoded Fashion have quite the passion for fit technology. We like to investigate all sizing solutions that cross our paths, so imagine our intrigue when we found out ASOS are dedicating 8 days in June to body scanning their core customers for a project called SIZE ASOS.
Traditionally, fashion brands and retailers would open brick-and-mortar stores first to build their brands. Now an online presence can give a brand a much wider reach, and serve as a more cost effective option in creating a global flagship. Mary Katrantzou choose to launch her first store online in November 2012, speaking recently at the Decoded Fashion London Summit she told us why:
Topics: La Moda, Showrooming, e-tailing, Fits.me, metail, MyWardrobe.com, Immediate Return, ASOS, Parcel Pods, Befittd, Virtusize, Weekly Stories, Daniel Bobroff, ecommerce, True Fit, Bodi.me, Sizing software