ICYMI, Silicon Valley has its own fashion week now. Hosted by Betabrand, the 'week' took place over three consecutive nights earlier this month, calling itself the ‘Wackiest Show in Town’ and promising drones, robots and ‘mad inventions.’ And maybe some clothes, too. Confused? Here’s our lowdown on the event that brought some of fashion tech’s brightest thinkers out of the conference hall and onto the catwalk.
As most schoolchildren are told from a young age, A stands for Apple; April, on the other hand, surely stands for the Apple Watch. The industry’s most hotly-anticipated wearable has been preceded by months of speculation – could it sell as well as the iPad on its launch? Will it provide a natural fit for fashion editorials? Now, on the eve of its launch, keen industry-watchers are looking to Baselworld (the watch industry’s international trade fair) for possible rivals. There, a crop of new announcements are proving themselves worthy contenders to the smart watch throne – one which, as we should remind ourselves, Apple hasn’t ascended to quite yet.
Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.
Topics: sxsw, e-commerce, wearable tech, wearables, Innovation, mobile commerce, apps, Wearable Technology, WearableTech, fashion, social media, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Retailing
SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it's time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.
Topics: sxsw, Visual Search, JW Hotel, wearable tech, tech, Smartwatch, wearables, Innovation, John Lewis, Cortexica, Wearable Technology, technology, fashion, decoded fashion, combat gentlemen, Weekly Stories, fashion tech, swarovski
To look at the messenger bag, hoody and that gingham shirt of the average start-up worker, Silicon Valley really has valued function over fashion over the years. Not so, these days- 2014 has seen style and tech fused like never before, as digital stalwarts from Apple to Intel race to collaborate with the fashion world’s brightest. And, with NY-based firm CB Insights tracking a massive $1.4 billion of investment into wearable start-ups over the past 5 years – around $500 million of which was doled out in 2014 – the rest of this year and beyond is shaping up to be a retail landscape game changer.
So who are the need-to-know pioneers on the fashion x tech frontier? The Apple Watch, revealed last month, has set the bar high for covetable wearables. Smaller start-ups looking to move into the business of fashion, though, should be taking notes from more than just its high-tech specs and sleek personalisation – perhaps most savvy was the way it was rolled out. The Cupertino launch capitalised on the energy of NYFW – even convincing big fashion names like Natalie Massanet to skip the shows altogether to get a sneak peek – and later hosted a Colette takeover, attended by Karl and Anna, on the penultimate day of Paris Fashion Week. Elsewhere on the wearable scene, Intel and Opening Ceremony’s MICA – short for My Intelligent Communication Accessory – will launch this winter. The bracelet fuses luxury semi-precious stones with a 1.6-inch sapphire touch screen, but you’ll have to wait until December to find out what exactly its “communication capabilities” are.
With bold statements from fashion and tech’s biggest fish, the fear might set in as to whether smaller start-ups can break into the market in 2015. As our NYC global summit will demonstrate on November 18-19, the opportunities in wearables for retailers are huge – and far more tangible than you might first suppose. Industry movers and shakers who will be speaking on wearable innovations over the weekend include Lauren Sherman (editor and strategist at Fashionista), Matthew Woolsey (EVP of Digital at Barneys) and Amy Puliafito of wearable computing company Misfit. The latter company, specializing in stylish fitness and sleep monitors, combines affordability and style with every design: a combination that, though worlds away from the luxury vibe of more news-worthy designs of late, looks ahead to just how wearable wearable tech will be in 2015.
Reported by Claire Healy
Topics: wearable tech, Apple Watch, Decoded Fashion NYC Global Summit, MICA, wearables, barney's, Decoded Fashion New York, fashionista, Amy Puliafito, intel, Misfit, opening ceremony, Weekly Stories, NYFW, apple, Matthew Woolsey, Lauren Sherman
This week saw the launch of two pieces of wearable tech that we actually want to wear. The normal geek piece has gone from zero to hero in just a matter of days.