Weekly Stories

CES 2016: L’Oréal’s UV Skin Patch

Posted by Alice Leeburn on Jan 11, 2016 4:23:22 PM

French beauty giant L’Oréal has developed a smart skin patch that monitors exposure to ultraviolet rays. The innovative beauty solution was unveiled at consumer technology show CES in Las Vegas this week.

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Topics: Wearable Technology, CES, Weekly Stories

Smartwatch With Bendable Screen

Posted by Emily Johnson on Sep 3, 2015 3:39:14 PM


Image source: Polyera

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Topics: flexible display, Smartwatch, Polyera, Wearable Technology, Weekly Stories

Intelligent Bikini: Digital Protection

Posted by Lisa Payne on Aug 13, 2015 10:00:31 AM


Image source: Spinali Design

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Topics: swimwear, Wearable Technology, Spinali Design, Weekly Stories

Apple Watch and Other Contenders Face Off

Posted by Claire Healy on Mar 25, 2015 9:00:57 AM

As most schoolchildren are told from a young age, A stands for Apple; April, on the other hand, surely stands for the Apple Watch. The industry’s most hotly-anticipated wearable has been preceded by months of speculation – could it sell as well as the iPad on its launch? Will it provide a natural fit for fashion editorials? Now, on the eve of its launch, keen industry-watchers are looking to Baselworld (the watch industry’s international trade fair) for possible rivals. There, a crop of new announcements are proving themselves worthy contenders to the smart watch throne – one which, as we should remind ourselves, Apple hasn’t ascended to quite yet.

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Topics: startups, wearable tech, tech, Smartwatch, Apple Watch, wearables, Innovation, Wearable Technology, technology, Smartwatches, Weekly Stories, mobile apps, Funding, apple

SXstyle: The Best Of The Rest

Posted by Claire Healy on Mar 12, 2015 4:24:16 PM

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

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Topics: sxsw, e-commerce, wearable tech, wearables, Innovation, mobile commerce, apps, Wearable Technology, WearableTech, fashion, social media, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Retailing

Decoded Fashion at SXSW: Special Events

Posted by Claire Healy on Mar 3, 2015 1:59:30 PM

SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it's time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.

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Topics: sxsw, Visual Search, JW Hotel, wearable tech, tech, Smartwatch, wearables, Innovation, John Lewis, Cortexica, Wearable Technology, technology, fashion, decoded fashion, combat gentlemen, Weekly Stories, fashion tech, swarovski

An Open Source Approach to Design

Posted by Julie Taraska on Dec 3, 2014 5:48:40 AM

Guest Post by Stylus Fashion

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Topics: Stylus Fashion, wearables, CuiteCircuit, Wearable Technology, Weekly Stories, Adafruit, Twirkle Shirt, Becky Stern

Finalists Announced For The Beautiful Function Wearables Competition

Posted by Staff on Nov 17, 2014 9:29:45 AM

Tomorrow, on November 18, the worlds of fashion, retail, and tech will join forces for the kick off of Decoded Fashion's two-day New York Summit. Rebecca Minkoff, Nordstrom, Barneys, kate spade, Google, Style.com, and more will meet to discuss wearable tech challenges and the latest ideas around retail innovation.

One of the highlights of the summit will be the finals of the Beautiful Function wearables competition, which aims to identify the most consumer-friendly and beautiful wearable device launched this year. Five finalist startups, chosen because of the striking design and functionality of their wearable, will pitch live on stage to a panel of industry leaders on November 18. All finalists' wearables cater to the U.S. market, are ready to market today and are currently available for pre-order. The winning team will be featured on Style.com.

The finalists are:

Cuff: Cuff serves as an alert system, with the ability to track your fitness and send notifications. The interchangeable modules, called CuffLincs, connect directly to an iPhone or Android application.

Jon Lou: The 314 handbag charges your smartphone and lights up to help you find your interior items. With powerful off-the-grid energy developed at MIT, you can keep an iPhone 6 charged for one month. Made in Italy.

Kovert Designs: Kovert's modular collection of smart designer jewellery allows customers to insert the Altruis Stone into different ring, bracelet and necklace designs. Using their app, the user can set the smart stone to vibrate for particular notifications (filtered by key contact or keyword). Kovert will be announcing a small handful of collaboration collections with brands/designers in 2015.

Machina: A hoodie with speakers integrated into it. It allows its wearer to hear music without having to insert headphones into their ear. Music can be controlled via Bluetooth, using an iPhone, iPod or Android device.

Viawear: Tyia, Viawear’s smart bracelet, sends notifications using gentle vibrations and color. Tyia is designed to make things easier, richer, more beautiful and more focused, helping you connect with real life instead of just your digital one.

The competition judges are:

Myf Ryan, Marketing, Director UK & Europe, Westfield
Dirk Standen, Editor-in-Chief, Style.com
Olivia Kim, Director of Creative Projects, Nordstrom
Simon Collins, Dean, Parsons The New School for Design

"There is a lot of excitement, but also confusion about the possibilities for wearables and fashion today. During next week’s summit, we will reveal big players outside of everyone’s radar. We will discuss what matters in the immediate future and expose the technology that will help get us there," said Liz Bacelar, founder and president of Decoded Fashion. "The Decoded Fashion Summit is about being ahead of the story, discarding pre-conceived notions and learning new possibilities emerging around the world."

Decoded Fashion New York will take place on November 18-19, 2014 at Metropolitan West. The full agenda can be found here.

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Topics: Olivia Kim, westfield, Kovert designs, wearables, Beautiful Function, Wearable Technology, Decoded Fashion NYC, nordstrom, Simon Collins, Decoded Fashion Summit, dirk standen, Viawear, Myf Ryan, Machina, Weekly Stories, Wearables Competition, style.com, Parsons The New School For Design, Cuff, Jon Lou

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