Weekly Stories

Rio 2016: Bespoke Sports Wearable

Posted by Isa Kolehmainen on Jul 29, 2016 10:30:00 AM

Vert is a wearable designed specifically for volleyball and basketball players to track performance and prevent serious injuries. Claiming to be the most advanced in jump technology, the Wearable Jump Monitor provides analytics to manage jump load and avoid damage.

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Topics: wearables, Weekly Stories

New York Fashion Week FW16: Top Tech Moments

Posted by Grace Howard on Feb 19, 2016 5:24:53 PM

Earlier this week, it was announced that the next exhibit to grace the Metropolitan Museum of Art’s Costume Institute will be entitled ‘Manus x Machina: Fashion in an Age of Technology.’ Was this a sign of a very tech-focused New York Fashion Week to come? As usual, there was plenty of innovation on the city’s runways for AW16, from Intel’s clever Curie Module to interesting fashion-meets-fitness collaborations.

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Topics: wearables, 3D printing, Weekly Stories, NYFW, live stream

How Can Wearables Win Over the Fashion Industry?

Posted by Grace Howard on Dec 11, 2015 4:42:08 PM

With Apple seemingly determined to push the Apple Watch into fashion territory by collaborating with the likes of Hermès, it would be easy to think that wearables are only set to rise in the ranks of the fashion world. Thus far, however, most attempts at ‘stylish’ wearables have fallen flat, with common complaints being that they’re too gimmicky, impractical or simply unattractive. But in a new partnership with Barclaycard’s bPay, Topshop has created a line of accessories that utilise contactless payment technology and – most crucially to the style-savvy consumer – look current, fun and unassuming all at the same time.

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Topics: Smart Textiles, Near-Field Communication (NFC), wearables, Weekly Stories

PFW Tech Moments

Posted by Grace Howard on Oct 9, 2015 11:40:11 AM


Image source: Hussein Chalayan

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Topics: paris fashion week, wearables, Hussein Chalayan, customisation, Tom Ford, social media, Weekly Stories, Chanel, Anrealage

Lyle & Scott Jacket Enables Wearable Payments

Posted by Katie Baron on Sep 24, 2015 10:00:31 AM


Image source: Lyle & Scott

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Topics: Barclays, Near-Field Communication (NFC), wearables, bPay, Lyle & Scott, Weekly Stories, Contactless Jacket

5 Minutes with Under Armour

Posted by Claire Healy on Sep 15, 2015 10:30:28 AM


Image source: Sid Jatia

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Topics: Under Armour, wearables, mobile, Q&A, customer experience, Weekly Stories, ecommerce

Apple Watch and Other Contenders Face Off

Posted by Claire Healy on Mar 25, 2015 9:00:57 AM

As most schoolchildren are told from a young age, A stands for Apple; April, on the other hand, surely stands for the Apple Watch. The industry’s most hotly-anticipated wearable has been preceded by months of speculation – could it sell as well as the iPad on its launch? Will it provide a natural fit for fashion editorials? Now, on the eve of its launch, keen industry-watchers are looking to Baselworld (the watch industry’s international trade fair) for possible rivals. There, a crop of new announcements are proving themselves worthy contenders to the smart watch throne – one which, as we should remind ourselves, Apple hasn’t ascended to quite yet.

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Topics: startups, wearable tech, tech, Smartwatch, Apple Watch, wearables, Innovation, Wearable Technology, technology, Smartwatches, Weekly Stories, mobile apps, Funding, apple

SXstyle: The Best Of The Rest

Posted by Claire Healy on Mar 12, 2015 4:24:16 PM

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

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Topics: sxsw, e-commerce, wearable tech, wearables, Innovation, mobile commerce, apps, Wearable Technology, WearableTech, fashion, social media, retail, Weekly Stories, mcommerce, fashion tech, ecommerce, Retailing

Decoded Fashion at SXSW: Special Events

Posted by Claire Healy on Mar 3, 2015 1:59:30 PM

SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it's time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.

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Topics: sxsw, Visual Search, JW Hotel, wearable tech, tech, Smartwatch, wearables, Innovation, John Lewis, Cortexica, Wearable Technology, technology, fashion, decoded fashion, combat gentlemen, Weekly Stories, fashion tech, swarovski

SXSW Fashion Hacked Gallery Part II: Fashion Meets Function

Posted by Claire Healy on Feb 18, 2015 12:59:52 PM

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

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Topics: kapture, sxsw, Thinx, Kovert designs, wearables, Fashion Hacked Gallery, fashion, Stelle Audio, Weekly Stories, Cuff, Function

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