Weekly Stories

It's time convenience stores got a healthy upgrade

Posted by Lauren Sharkey on Aug 8, 2018 10:34:28 AM

Aimed at travellers on a road trip or locals just wanting a quick fix, convenience stores have traditionally been full of cheap and easy junk food. But this no longer appeals to the millennial and Generation Z consumer. Inundated with talk of wellness, younger generations are looking for something affordable that won’t harm their bodies or the environment around them.

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Casper’s Nap Spa Wins with Soft-Sell Approach

Posted by Emilia Morano-Williams on Aug 3, 2018 12:14:48 PM

Customers go there to sleep, not to buy mattresses. Casper, a US mattress brand, has opened a nap spa concept titled The Dreamery, using soft-sell retail tactics to position the brand as a wellness ally for consumers.

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Topics: Weekly Stories

Why brands should be exploring the plus size opportunity

Posted by Lauren Sharkey on Jul 26, 2018 1:54:04 PM

As the issue regarding the lack of plus size brands continues to be pushed to the forefront, the excuses from designers who refuse to adopt a new size spectrum sound less and less credible.

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Topics: Weekly Stories

Start-Up Repurposes Fashion Industry's Textile Waste

Posted by Chloe Frost on Jul 25, 2018 10:16:17 AM

As considerate consumption starts to gain traction in the fashion industry, more designers and brands are advocating innovative upcycling and waste-free production initiatives. Among them is the latest collection from a smart Berlin-based start-up that sees fashion’s textile waste transformed into homeware products.

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Topics: Weekly Stories

Casino & L’Oréal Launch New Convenience Store

Posted by Roger Tredre on Jul 24, 2018 9:50:50 AM

Convenience stores – and, most recently, drugstores – are the latest retail category to undergo a reinvention. We highlight an innovative concept that’s the result of an unusual partnership between France’s Casino Group and beauty giant L'Oréal: a new urban take on the convenience store. 

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Topics: Weekly Stories

Asos Launches Wheelchair-Friendly Jumpsuit

Posted by Alyssa Kastner on Jul 12, 2018 3:52:58 PM

Online fashion and beauty retailer Asos is extending its diversity agenda once more with a fashion-forward jumpsuit that’s suitable for wheelchair users, created in collaboration with British Paralympic athlete Chloe Ball-Hopkins. 

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Topics: Weekly Stories

Lush Launches Inclusive, Packaging-Free Foundation Worldwide

Posted by Disha Daswaney on Jul 9, 2018 3:41:31 PM

Following the opening of Lush’s packaging-free store in Milan, the brand has pledged to further develop its eco-friendly range with an inclusive twist.  

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Topics: Weekly Stories

Fashion’s Future Fabrics: Brands Tap Sustainability and Tech

Posted by Alyssa Kastner on Jul 5, 2018 5:07:27 PM

Consumer demand for sustainable goods and advanced technology is on the rise. Smart brands and retailers are finding innovative ways to satisfy these environmentally conscious yet stylistically discerning millennials. Here, we take a look at three future-facing fashion projects and innovations for July.

 

 

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Topics: Weekly Stories

Fashion's Sustainability Surge: Top Picks From June

Posted by Darian Nugent on Jul 4, 2018 12:32:14 PM

As considerate consumption moves from consumer choice to consumer necessity, brands are shaping up. Game-changing sustainability initiatives seem to be launching almost every week, with big brands surprisingly leading from the front. Here, we take a look at June’s sustainability wins. 

 

 

 

 

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Topics: Weekly Stories

Speaker Q&A: Lisa Targett, TRIBE

Posted by Mollie Lloyd on Jul 4, 2018 12:00:52 PM

We caught up with Lisa Targett, UK General Manager at TRIBE to talk content, campaigns and influencers.

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Topics: Weekly Stories

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