Weekly Stories

We Can't Talk About Beauty and Not Mention Millennials

Posted by Grace Howard on Aug 1, 2017 3:00:00 PM

While the old adage dictates that beauty is only skin deep, the business of beauty continues to boom. And, with new, young brands blossoming on social media, we can’t talk about the beauty biz and not mention millennials. Here, we take a look at some brands that are working to captivate the millennial market through imagery, messaging, social media and more.

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Topics: Weekly Stories

How Brands are Using a Personalised Touch to Offer Consumers What They Really Want

Posted by Grace Howard on Jul 26, 2017 11:48:29 AM

 

One argument against retail’s increasingly digitised nature, and the increasing number of brands starting out (and remaining) online, is that you can’t really replicate the ‘personal’ touch of an in-store experience over a screen. Here, we take a look at three companies that are tuning in closely to their customers, both online and offline, to offer them what they really want, through mediums like subscription services, ‘try before you buy’ offerings and real-world creative collaborations.

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Topics: Weekly Stories

These tech tools are allowing consumers to shop more ethically

Posted by Celia Fernandez-Carnicero on Jul 21, 2017 1:59:54 PM

 

Forward-thinking tech solutions, developed from a desire for ethical consumption, are beginning to help people shop more sustainably.

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Topics: Weekly Stories

The digitally born brands making brick-and-mortar work

Posted by Grace Howard on Jul 17, 2017 2:01:46 PM

 


When shopping online offers efficiency and a wealth of choice, with minimal effort required beyond the tapping in of card details, it’s easy to see why consumers are opting to shop from home rather than head out to the high street. And, now that their potential customers are more than comfortable with e-commerce, new brands can start up quickly by purchasing a domain name. For some however, the lure of the in-store experience has proved too lucrative as digitally born brands make the move to bricks-and-mortar. Here, we look at three companies who’ve gone offline: how are they making it work? 

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Topics: pop-up retail, in store experience, Retail Store, Bricks-and-mortar, Weekly Stories

New app Packagd is helping brands monetise the unboxing craze

Posted by Stefanie Dorfer on Jul 12, 2017 10:43:22 AM

 


Unboxed, its new video app, combines unboxing with two other booming consumer traits: social viewing/messaging and buying in-app.

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Topics: Weekly Stories

Defying Retail: Beauty Doors Keep Opening

Posted by Grace Howard on Jul 10, 2017 2:48:38 PM

 


To say that technology has changed the way that we shop is an understatement, but we shouldn’t assume the worst about the future of bricks-and-mortar retail. As consumer beauty spending is on the rise, so are the openings of new beauty stores. So how are brands ensuring that their customers are hyped to come through their doors, when they could just as easily shop online?

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Topics: Weekly Stories

Teen Brands Reboot the Colour Pink

Posted by Stefanie Dorfer on Jul 5, 2017 5:22:01 PM

 


No longer the preserve of sugary sweet brand concepts, pink has recently been transformed into a teen-targeting retail design must-have, thanks to its Insta-friendly buzz and soothing effect on shoppers – literally relaxing the muscles (Journal of Orthomolecular Psychiatry).

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Topics: Weekly Stories

The Brands Forecasting Fashion's Future

Posted by Grace Howard on Jul 3, 2017 4:07:47 PM

 


In the fashion industry, there’s nothing as sure as change. While it’s impossible to know where fashion’s future is heading, the recent movements of the disruptors and innovators are always worthy of taking notes from. We’ve taken a look into how forward-thinking brands are analysing people-powered data to improve their services, and using insight and trends to shake up their business models.

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Topics: Weekly Stories

Frenzy’s Phygital Drop-Zone App Taps FOMO & Tenacity

Posted by Stefanie Dorfer on Jun 30, 2017 11:29:14 AM

 


Amplifying the ephemeral buzz of the best pop-up experiences, US streetwear brand Anti Social Social Club (ASSC) recently partnered with product release app Frenzy (created by Canadian shopping platform Shopify). The LA event required fans to check-in to a physical location at a specific time to purchase a limited-edition sweatshirt online.

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Topics: Weekly Stories

Style.com: Too Little, Too Late?

Posted by Grace Howard on Jun 20, 2017 3:13:58 PM

 


Eyebrows rose across the fashion industry when, in April 2015, it was announced that Conde Nast would rebrand Style.com as a luxury e-commerce destination, in an attempt by the publishing behemoth to create new revenue streams, compensating for declining print sales brought about by the digital age. The news came following a reshuffle in November 2014 that saw Conde reacquiring Style.com from Fairchild Fashion Media; before Fairchild purchased the online fashion destination in 2010, Style.com launched under the Conde Nast umbrella, and acted as a homepage for Vogue and W before their own websites opened.

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Topics: Weekly Stories

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