Weekly Stories

Men: Nailing the Salon Experience

Posted by Disha Daswaney on Jun 21, 2018 10:50:53 AM

A new pop-up salon in London is challenging taboos by opening a nail bar for guys. Could it redefine masculinity in the era of ‘male beauty’?

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Topics: Weekly Stories

The start-up stories that are well worth listening to

Posted by Lauren Sharkey on Jun 12, 2018 2:53:23 PM

Decoded Future has long believed in the power of sharing. With the number of UKstart-ups increasing year on year, the entrepreneurial space can get a little crowded with budding founders unsure which way to turn and whose advice to take.

On 26 June, our Start-Up Stories stage will give a number of new companies five minutes to share their tales of triumphs and setbacks. The sessions are designed to inspire the next generation of start-ups. By hearing exactly how an idea transformed from a spark into a fully-fledged business, guests will get an insider look into how to secure funding and how to make a profit from a simple passion.

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Topics: Weekly Stories

How artificial intelligence is set to revolutionise e-commerce

Posted by Lauren Sharkey on Jun 7, 2018 1:55:17 PM

Online retailers face many struggles. Acquiring customers is one, keeping them on a site is another, and actually landing a sale is the last. All of these are major hurdles that can easily be overcome thanks to new artificial intelligence (AI) technology.

Take the issue of abandoned shopping carts. In 2017, it was estimated that a huge $4 trillion worth of merchandise was left in online shopping carts by customers who either forgot about their potential purchase or simply left the site uninspired. So how do you retain these customers and turn that loss of income into rising profits?

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Topics: Weekly Stories

Commercialising Cannabis

Posted by Charlie Gilbert on Jun 7, 2018 11:09:28 AM

The legal cannabis era is here. Our new Spotlight Trend reveals how it will mature into a multi-billion-dollar opportunity that will disrupt industries as varied as hospitality, beauty and pets.

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Topics: Weekly Stories

Speaker Q&A: Millie Kendall MBE, CEO, British Beauty Council

Posted by Mollie Lloyd on Jun 5, 2018 4:00:11 PM

We caught up with Mille Kendall MBE ahead of her appearance at Stylus presents Decoded Future London to talk beauty commerce, innovation in the industry and the British Beauty Council.

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Topics: Weekly Stories

How blockchain technology is securing fashion's future

Posted by Lauren Sharkey on Jun 4, 2018 9:30:02 AM

As consumers become more demanding, the fashion industry is being forced to look inwards. With the help of technology, brands - both on the luxury and high street end - can satisfy customers who long to buy authentic products that haven’t damaged the environment.

Blockchain technology is one of the main ways that can help. A form of smart technology, it works as a shared ledger that allows transactions and manufacturing processes to be recorded. The decentralised system means that no one party owns the blockchain, making any alterations to the ‘blocks’ known to all involved.

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Topics: Weekly Stories

Speaker Q&A: Trinny Woodall, Founder, TRINNY LONDON

Posted by Mollie Lloyd on May 24, 2018 9:57:13 AM

We caught up with Trinny Woodall ahead of her appearance at Stylus presents Decoded Future London to talk streamlined beauty, customer loyalty and launching your own brand.

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Topics: Weekly Stories

Vodka Brand Launches Clean-Air Bar

Posted by Laura Swain on May 23, 2018 11:54:10 AM

 Dutch vodka brand Ketel One has teamed up with London bar No 29 Power Station West to launch the city's first clean-air bar. The space was designed to help Londoners escape from city pollution, and learn how house plants can improve living standards.

The bar is filled with plants that Nasa has found to be effective at removing toxins from the air, including aloe vera, weeping fig, rubber plants and Boston fern. All plants have been supplied by local London urban farm Patch.

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Topics: Weekly Stories

Speaker Q&A: Ebru Ozkucuk Guler, Senior CSR Executive, ISKO

Posted by Mollie Lloyd on May 23, 2018 9:26:17 AM

We caught up with Ebru ahead of her appearance at Stylus presents Decoded Future London to talk sustainability, ethical behaviour and how the fashion industry can make a difference.

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Topics: Weekly Stories

How mindfulness is the key to a young consumer's heart

Posted by Lauren Sharkey on May 22, 2018 11:03:47 AM

It’s a well-known fact that the millennial generation would rather shell out money for memorable experiences, rather than simple material goods. A study of 18-34 year olds carried out by Eventbrite found that 66% of young people said they felt more fulfilled by live experiences than possessions. Whether it’s an all-out trip involving a mixture of fun and education or an hour-long class that’ll teach them new skills, it’s clear that this new category of consumer requires more than a quick purchase.

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Topics: Weekly Stories

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