Weekly Stories

Speaker Q&A: Bill McInnis, Head of Reebok Future, Reebok

Posted by Faith Robinson on Oct 26, 2017 12:25:41 PM

 

We caught up with Bill McInnis, Head of Reebok Future, Reebok ahead of his appearance at our New York Summit on November 1-2, to talk sneakers, sustainability and star-studded endorsements.

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Topics: Weekly Stories

Instagram Brands: Redefining the Beauty Industry

Posted by Helene Heath on Oct 25, 2017 3:24:11 PM

The beauty industry has experienced a radical shift in the past five years. We can thank Instagram for that.


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Topics: Weekly Stories

Speaker Q&A: Lucinda Newcomb, Vice President, VP of Digital Product, Sephora

Posted by Fay Cowan on Oct 18, 2017 11:39:15 AM

 

We caught up with Lucinda Newcomb, Vice President, VP of Digital Product for Sephora ahead of her appearance at our New York Summit on November 1-2.

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Topics: Weekly Stories

Speaker Q&A: Neil Waller, Co-Founder, Whalar

Posted by Faith Robinson on Sep 26, 2017 11:20:42 AM

 

Whalar is on a mission to liberate the creative voice with a platform that connects brands and agencies to a community of creators, producing authentic and engaging content. We caught up with Co-Founder Neil Waller ahead of him speaking at our New York Summit on November 1-2.

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Topics: Weekly Stories

We Can't Talk About Beauty and Not Mention Millennials

Posted by Grace Howard on Aug 1, 2017 3:00:00 PM

While the old adage dictates that beauty is only skin deep, the business of beauty continues to boom. And, with new, young brands blossoming on social media, we can’t talk about the beauty biz and not mention millennials. Here, we take a look at some brands that are working to captivate the millennial market through imagery, messaging, social media and more.

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Topics: Weekly Stories

How Brands are Using a Personalised Touch to Offer Consumers What They Really Want

Posted by Grace Howard on Jul 26, 2017 11:48:29 AM

 

One argument against retail’s increasingly digitised nature, and the increasing number of brands starting out (and remaining) online, is that you can’t really replicate the ‘personal’ touch of an in-store experience over a screen. Here, we take a look at three companies that are tuning in closely to their customers, both online and offline, to offer them what they really want, through mediums like subscription services, ‘try before you buy’ offerings and real-world creative collaborations.

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Topics: Weekly Stories

These tech tools are allowing consumers to shop more ethically

Posted by Celia Fernandez-Carnicero on Jul 21, 2017 1:59:54 PM

 

Forward-thinking tech solutions, developed from a desire for ethical consumption, are beginning to help people shop more sustainably.

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Topics: Weekly Stories

The digitally born brands making brick-and-mortar work

Posted by Grace Howard on Jul 17, 2017 2:01:46 PM

 


When shopping online offers efficiency and a wealth of choice, with minimal effort required beyond the tapping in of card details, it’s easy to see why consumers are opting to shop from home rather than head out to the high street. And, now that their potential customers are more than comfortable with e-commerce, new brands can start up quickly by purchasing a domain name. For some however, the lure of the in-store experience has proved too lucrative as digitally born brands make the move to bricks-and-mortar. Here, we look at three companies who’ve gone offline: how are they making it work? 

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Topics: pop-up retail, in store experience, Retail Store, Bricks-and-mortar, Weekly Stories

New app Packagd is helping brands monetise the unboxing craze

Posted by Stefanie Dorfer on Jul 12, 2017 10:43:22 AM

 


Unboxed, its new video app, combines unboxing with two other booming consumer traits: social viewing/messaging and buying in-app.

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Topics: Weekly Stories

Defying Retail: Beauty Doors Keep Opening

Posted by Grace Howard on Jul 10, 2017 2:48:38 PM

 


To say that technology has changed the way that we shop is an understatement, but we shouldn’t assume the worst about the future of bricks-and-mortar retail. As consumer beauty spending is on the rise, so are the openings of new beauty stores. So how are brands ensuring that their customers are hyped to come through their doors, when they could just as easily shop online?

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Topics: Weekly Stories

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