Weekly Stories

Kohl Kreatives' Make-Up Brushes for Motor Disabilities

Posted by Disha Daswaney on Dec 4, 2018 3:27:23 PM

British start-up Kohl Kreatives is showing the beauty industry how to design for disabilities with a set of multipurpose make-up brushes.

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Topics: Weekly Stories

Whole-Life Beauty: Four Brands to Know from Decoded Future

Posted by Emilia Morano-Williams on Nov 21, 2018 3:23:25 PM

Beauty’s wellness focus is supporting customers beyond their skincare conundrums – such as by helping shoppers stock the medicine cabinet, and championing trans consumers. We highlight the US beauty brands to watch from New York’s 2018 Decoded Future Summit (November 2).

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Topics: Weekly Stories

Foreo's AI-Powered Device Targets Teens

Posted by Lisa Payne & Disha Daswaney on Nov 20, 2018 2:00:18 PM

With demand for beauty tools growing rapidly in global markets, smart brands are developing devices for younger consumers. Swedish beauty-tech company Foreo is targeting teens with the launch of Luna Fofo.

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Topics: Weekly Stories

What Will the Train of the Future Look Like?

Posted by Laura Swain on Nov 9, 2018 4:47:47 PM

Public transport networks are enabling consumers to enhance their journey time by offering flexible spaces that blend work, home and transport. During Dutch Design Week 2018, Dutch national railway company NS presented its creative vision for the train of tomorrow. 

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Topics: Weekly Stories

Etsy's Good Store Advocates Conscious Consumerism

Posted by Stefanie Dorfer on Nov 8, 2018 5:00:34 PM

Etsy, the global e-marketplace for independent makers, came offline last week with a three-day London pop-up featuring products and workshops – a Holiday warm-up to elevate craft and promote mindful consumerism. Not only did the Good Store put UK makers on the map, it also emphasised omnichannel storytelling. 

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Topics: Weekly Stories

High-Tech Grocery & Dining Concept: Habitat by Honestbee

Posted by Stefanie Dorfer on Oct 26, 2018 10:30:00 AM

Singaporean online grocery marketplace Honestbee has expanded into bricks-and-mortar with a tech-enabled supermarket and dining concept that embraces a convenient, yet slower pace of shopping for everyday necessities. 

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Topics: Weekly Stories

How Brands Can Give Women a Seat at the Table

Posted by Lauren Sharkey on Oct 25, 2018 10:55:16 AM

Sticking a feminist slogan on a white T-shirt and reaping the rewards just doesn’t cut it anymore. Women have wizened up to the marketing tactics of brands, rightfully expecting more than shallow words and false promises. Businesses would do well to stay on the right side of the female spending power which is estimated to be around $18 trillion globally.

To truly capture (and more importantly, keep) the attention of women across the world, companies need to dig a little deeper. Their policies and products must prioritise equality and sustainability; their CEOs and presidents must step outside of the boardroom and strive to educate and empower.

Some brands have learned the hard way how not to do things. One false move and the entirety of Twitter will be waiting on the office doorstep. But how can businesses grow with women in mind? An upcoming panel talk at the Decoded Future New York Summit will unravel the exact answers to that question.

 The president of footwear brand Keds, Gillian Meek, will be discussing how a company with more than 100 years’ experience in the retail industry has managed to stay alive while championing up-and-coming female creatives and entrepreneurs. With an all-female leadership team, Keds’ tagline is Ladies First. It’s not a meaningless motto but a message of inclusivity, accessibility and collaboration.

THINX’s CEO Maria Molland will also be giving her thoughts. She inherited a brand that had been embroiled in controversy thanks to reports of poor company culture. Focusing on period-proof underwear, its product was already inherently woman-friendly. But that wasn’t enough to secure applause. In the past year, Molland has ensured no women is excluded, introducing underwear lines for all ages and circumstances. The company is also giving back to the younger generation, educating both boys and girls about reproductive health.

The conversation will be moderated by NYLON’s editor-in-chief Gabrielle Korn and will supply entrepreneurs and established business owners with the ins and outs of workplace female empowerment. It’s time to close the inequality gap once and for all.

This Decoded Future New York Summit session will take place on November 2. Tickets and more information can be found here.

Written by Lauren Sharkey
Image source: Adweek 

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Topics: Weekly Stories

How To Meet Modern Society's Most Innovative Start-Ups

Posted by Lauren Sharkey on Oct 24, 2018 5:08:00 PM

A great start-up offers a solution to a problem. And with venture capital investment in start-ups rising to its highest level in the US last year, more and more entrepreneurs are switching on the innovative side of their brains in the hopes of swiftly becoming a staple in a particular industry.

The fashion, luxury and retail markets are all booming with such companies. Many focus on the technological side of problem-solving; an element that has been sorely missing in all three sectors in recent years.

Intesa Sanpaolo is committed to showing the future of these industries with its second StartUp Initiative FashionTech Showcase. Set to take place in New York this November, the one day event welcomes corporate bodies, investors and the like.

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Topics: Weekly Stories

The urgent need for positive technology

Posted by Lauren Sharkey on Oct 11, 2018 9:49:25 AM

Technology has pervaded our lives. And it’s never going to go away. Those two statements are fact. But what humans have finally had enough of are websites and apps that steal their information and use it for their own selfish means, rather than for the greater good.

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Topics: Weekly Stories

The future for fashion retailers is the cloud

Posted by Lauren Sharkey on Oct 10, 2018 9:52:51 AM

With customer bases growing each and every day, many retailers are struggling to keep up with demand. This is especially true for fashion brands that started life as nothing but a physical store. Now, these companies are dealing with online sales from their own sites as well as third parties such as Amazon.

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Topics: omnichannel, Online Retail, retail, Weekly Stories

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