Weekly Stories

The Wearables To Watch

Reported by Anna Abrell on Jun 26, 2014 12:31:07 PM

This week saw the launch of two pieces of wearable tech that we actually want to wear. The normal geek piece has gone from zero to hero in just a matter of days.

Decoded Fashion - News - Withings Activite Wearable Fitness Tracker

First up Withings' Activité, this health technology company launched a fitness tracker that looks just like an analog watch. Its aesthetics were designed by a team in Paris and it was manufactured using Swiss craftsmanship. At $390 USD a piece, it syncs with a smartphone app to monitor fitness activity during the day and sleep cycles during the night. Thanks to information it receives from the users’ phone, it will also always indicate the right time and time zone for ones’ location.

Decoded Fashion - News - Motorola Moto360 Smartwatch

Later in the week came Motorola’s Moto360, the first wearable that runs Android Wear and has a round display. Other Android Wear devices set to become available in early July are rectangular and still look more like one of those old-school Casio watches that would double-up as a calculator (more about them here). The Moto360 is undoubtedly the more covetable option. In terms of motivations behind its design, David Pierce revealed that “Motorola executives [...] asked a bunch of children to draw a watch. They all drew round ones, so Motorola had its design.” According to the snazzy product site, we will be able to purchase one of these in a selection of styles this summer. Minuum have also already created a keyboard app for it.

Are the times of boxy wrist wearables coming to an end? Do we no longer need to out ourselves as fitness freaks or geeks by opting for one of these devices? Perhaps the iWatch debut, supposedly taking place in October, will shed more light on this. We’re also eager to see who will enter collaborations with fashion or luxury timepiece brands in this space.

Reported by Anna Abrell

Topics: Moto360, wearable tech, iWatch, wearables, fitness trackers, motorola, Android Wear, Activité, Smartwatches, google, Whithings, Weekly Stories

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